Apple and tomato chains in China and the EU

China exports much more fruit and vegetable to Europe than the other way round. Nevertheless the EU has chances to develop niche markets for certain agricultural products in China. China must also look for new market possibilities out with Europe, for example the Middle East and Afrika, because the fresh produce market is almost saturated.

These are a few of the conclusions reached by the report 'Apple and tomato chains in China and the EU'. This report was compiled by the LEI Wageningen, Holland who researched the agricultural trade between China and the EU. The researchers looked at the natural resources, business structure, marketing and policy in the EU and China. They also carried out a thorough analysis of the Chinese export of fresh apples and tomato purée.