Medlar season started in Alicante, Spain

Medlar campaign has just started in the province of Alicante and this year it has excellent expectations with fruits of excellent taste, color and size, and the.

The winter cold and the lack of rainfall have meant that the fruit has had a slower development and that it stays longer in the tree, to reach larger size and flavor. Thus the 2011 season of this fruit is presented with great expectations, also in terms of production; it is expected to be around 13,400,000 kilos.